Ever walked into a building and didn’t know where to go?
Clear, simple cues can change that experience completely—and one of the most effective tools for guiding people is right under their feet.
Floor graphics in Utah County offer a smart, space-saving way to help visitors, employees, or customers navigate your space without confusion.
Whether it’s a school hallway, retail store, event venue, or public building, well-designed floor graphics make navigation intuitive and efficient. Here’s how to use them effectively.
Why Use Floor Graphics for Wayfinding?
Wayfinding is more than just pointing someone in the right direction—it’s about creating a natural flow that reduces stress or hesitation. Floor graphics are especially useful for this purpose because:
- They’re hard to miss, even in crowded spaces.
- They don’t take up wall or ceiling space.
- They can be temporary or permanent, depending on your needs.
- They work well in both large and small environments.
Most importantly, floor graphics are durable enough to withstand heavy foot traffic when professionally installed and properly maintained.
- Plan the Path Before Designing
Before jumping into colors or shapes, assess your space. Identify key entry points, high-traffic zones, and decision-making areas (where people may stop to look for directions). Common zones that benefit from floor graphics in Utah County include:
- Entryways and lobbies
- Hallways and corridors
- Elevators and staircases
- Checkout counters or service desks
Start by sketching the ideal route a person should take. Then, determine where graphics should go and what messages or symbols are needed.
- Use Consistent Symbols and Language
Keep it simple and universal. Use directional arrows, feet icons, or clear wording like “EXIT,” “WAIT HERE,” or “FOLLOW THE PATH.” If multiple destinations are involved (like Room A, B, or C), consider color coding or using shapes that are easy to identify at a glance.
Consistency is key. If you start with blue arrows, don’t switch to green halfway through. The same applies to fonts, icon sizes, and spacing. This helps users trust and follow the path without second-guessing.
- Choose the Right Materials
For wayfinding to be effective, your floor graphics need to last. Materials should be chosen based on the type of flooring, the level of foot traffic, and whether the graphics are indoors or exposed to light moisture (like in entryways).
Professional-grade materials ensure safety, longevity, and ease of cleaning. Avoid low-grade materials that peel or fade quickly—they can lead to confusion or accidents.
- Think About Visibility and Placement
Make sure graphics are placed in areas where people naturally look, such as near doorways, intersections, or directly in front of elevators or counters.
Spacing also matters. If the path is long, place markers frequently enough that people feel reassured they’re still on track.
The text should be large enough to read from a standing position, and the designs should be clear even when viewed at an angle. Avoid overly busy graphics that might distract or confuse viewers.
- Keep It Clean and Maintained
Even the best floor graphics in Utah County lose effectiveness if dirty, peeling, or faded. Regular cleaning and inspection are essential. Consider graphics with protective overlaminates to help them withstand frequent cleaning, especially in healthcare or food service environments.
Also, promptly replace outdated or seasonal floor graphics to avoid misinformation or visual clutter.
- Work with a Professional Team
While it might be tempting to design and install wayfinding graphics yourself, working with an experienced team ensures better results. Experts will:
- Recommend the best materials based on your space
- Help with design clarity and brand consistency
- Handle precise, durable installation
- Offer advice on placement for maximum impact
Many businesses rely on local specialists to get it right the first time.
Extend Your Branding Beyond the Floor with Vehicle Graphics in Utah County
Just as floor graphics guide people indoors, vehicle graphics in Utah County extend your message on the move. Branded vehicles act as mobile signage, increasing visibility wherever they go—on roads, in neighborhoods, or parked at events.
Using consistent colors, fonts, or logos across floor and vehicle graphics strengthens brand recognition. Choose from a partial decal or a full wrap to help keep your brand front and center—indoors and out.
Whether you need floor graphics or vehicle graphics, Graphik USA provides high-quality, eye-catching solutions that make a lasting impression. Our team of designers and installers works closely with clients to ensure every project is unique, effective, and on-brand. Contact us today.
